Our Mission
Soft N Dry Diapers Corp. is leading a significant change in the global disposable baby nappy market. Our innovative ecoLiite CoreTM Technology, combined with a strong commitment to sustainability, puts us in a unique position to gain market share in a rapidly evolving industry. You have the opportunity to become part of a company that is not only focused on growth, but is also committed to making a positive impact on the environment.
OUR VALUE PROPOSAL
Innovation at its Core
Our proprietary ecoLiite CoreTM Technology is at the heart of our product offering. Unlike traditional nappies that rely on tree fibers, our technology uses advanced synthetic materials to provide superior absorbency and moisture-wicking properties. This groundbreaking innovation addresses several key industry challenges.
- Improved performance: Our diapers offer up to 50% longer absorbency compared to conventional products, reducing the frequency of nappy changes and increasing comfort for parents.
- Environmental compatibility: By eliminating tree fiber, our products help protect forests and reduce landfill waste, meeting growing consumer demand for environmentally friendly products.
- Cost efficiency: The use of advanced synthetic materials allows us to maintain a scalable and consistent supply chain, reduce production costs and enable competitive pricing.
Consideration of Environmental Concerns
Conventional disposable nappies contribute significantly to deforestation and landfill waste. Every year, millions of trees are cut down to make diapers and billions of used nappies end up in landfills, taking centuries to decompose. The ecoLiite CoreTM Soft N Dry's technology addresses these issues by providing a sustainable alternative that does not rely on tree fibers.
Join the Movement
We invite you to join our mission to make a positive impact on the world. Whether you are a parent seeking the best for your baby, a retailer searching for innovative products, or an investor interested in sustainable solutions, Soft N Dry offers everyone the opportunity to contribute to a greener future.
International sales growth
Soft N Dry is actively expanding its presence throughout North America, Latin America, Europe and the UK. This is part of a strategic effort to enter high-growth regions and strong markets for sustainable products.
Europe
Soft N Dry Europe brings our TreeFree DiaperTM and ecoLiite CoreTM technology to the world's first market to introduce new legislation (EUDR) regulating the use of tree fibers in disposable baby diapers.
Great Britain
We have commenced sales and marketing activities in the UK, leveraging robust potential partnerships and local retail networks. This expansion allows us to reach environmentally conscious consumers who value both sustainability and high performance from their local retailers.
Latin America
Soft N Dry operates in Mexico as a manufacturing center and domestic market for our products and has recently expanded its distribution capabilities in Brazil through product distribution and marketing.
Future markets
We continually explore opportunities to enter new markets and expand our global presence. Our strategic approach ensures that we are well positioned to capitalize on new trends and consumer preferences.
Sustainability & Market Potential
The global disposable baby nappies market is valued at approximately $85.2 billion, with a projected annual growth rate of 6.38%. This market is dominated by major players such as Pampers and Huggies, who mainly use tree fiber in their products. As environmental awareness increases, consumers are looking for alternatives that do not compromise on performance or sustainability.
Exploiting market potential
Our innovative approach enables us to gain market share from established brands that have been slow to adopt sustainable practices. By offering a superior product that meets the growing demand for eco-friendly solutions, we have the potential to disrupt the market and gain a loyal customer base.
Company Press Releases
Soft N Dry TreeFree Diaper™ introduces new econoLiite Core™ for discounter partners
October 28, 2024 – Soft N Dry Diapers Corp. (“Soft N Dry” or “SDC”), a leader in tree-free disposable baby diapers, today announces the launch of its new econoLiite Core™, a sustainable, EUDR compliant high-performance diaper core specifically designed for the discount retailer private label sector in Europe and the UK, available in early 2025. More information
Soft N Dry TreeFree Diaper™ – Consumer Sustainability Connection Program
September 17, 2024 – Soft N Dry today announces the launch of its Consumer Sustainability Connection Program across Europe. More information
Soft N Dry TreeFree Diaper™ now with ecoLiite Core™
September 17, 2024 – Soft N Dry today announces the launch of its most advanced diaper core technology to date: the ecoLiite Core™. More information
Soft N Dry adds Jim Daly to its global advisory board
September 3, 2024 – Soft N Dry today announces the addition of private label retail specialist Jim Daly as a strategic advisor. More information
Soft N Dry welcomes Robert Sjöström to its Advisory Board
August 7, 2024 – Soft N Dry Diapers Corp. (“Soft N Dry” or “SDC”), is pleased to announce the addition of Robert Sjöström as a Strategic Advisor. More information
Join our mission
Soft N Dry Diapers Corp. is a Canadian company with a presence in the United States and Mexico. Our mission is to create a new category of baby sofas that focus on innovation, cutting-edge technology and long-lasting performance for our end customers and consumers.
Read the article in December 2023 in Nonwovens Industry magazine selected by SDC for the 'Year of the Year 2023'. See also the UK magazine Sustainable Nonwovens brochure from November 2023. Check out the article
Subscribe to our press releases
- Email: investor@softndrycorp.com
- Std: Monday to Friday, 9 AM - 5 PM
Our commitment
At Soft N Dry Diapers Corp., we understand that investing involves risks and uncertainties. Our goal is to provide our investors with transparent and accurate information and to ensure you have a clear understanding of our business and growth strategy. Here are some key factors that underscore our commitment to creating value for our shareholders:
Proven Technology: Our ecoLiite CoreTMtechnology has been validated by leading industry experts and external development teams. This validation underscores the reliability and performance of our products and provides a solid foundation for growth.
Scalable Business Model: Our production processes are scalable, allowing us to efficiently increase production as demand increases. This scalability is critical to meeting the demands of a global market.
Strategic Partnerships: We have established key partnerships with manufacturers, retailers and e-commerce platforms to ensure broad market access and distribution. These partnerships are critical to increasing sales and expanding our market presence.
Financial Forecasts: Based on current market trends and our strategic initiatives, we forecast significant revenue growth over the next five years. Although these projections are based on reasonable assumptions, we recognize that actual results may vary based on a variety of factors.
Growth
Risk Management
We are aware of the risks posed by the global market. Our risk management strategies include:
- Market Analysis: Continuously monitoring market trends and consumer preferences to stay ahead of the competition.
- Compliance with Legal Regulations: Ensuring that our products meet all legal standards in the markets in which we operate.
- Supply Chain Resilience: Building a robust supply chain to mitigate risks related to raw material availability and production disruptions.
Our Potential
The potential for Soft N Dry Diapers Corp. extends beyond our current markets and product offerings. As we continue to innovate and expand, we see numerous growth opportunities:
- New Product Lines: Leveraging our ecoLiite Core™ technology to develop new products for baby care and broader consumer markets.
- Geographical Expansion: Entering new international markets where there is strong demand for sustainable products.
- Partnerships and Cooperation: Forming strategic alliances with global retailers and manufacturers to enhance our market reach and brand awareness.
Join Us
Investing in Soft N Dry Diapers Corp. is more than just a financial decision; it's a commitment to support innovation and sustainability. Our mission to provide high-quality, eco-friendly baby nappies aligns with growing consumer demand for products that are both good for the planet and good for the wallet. We invite you to join us on this exciting journey as we work to create a better future for our children and the world they will inherit. Together, we can drive positive change in the baby care industry and realize significant returns on investment.