Soft N Dry TreeFree Diaper™ introduces new econoLiite Core™ for discounter partners

October 28, 2024 – Soft N Dry Diapers Corp. (“Soft N Dry” or “SDC”), a leader in tree-free disposable baby diapers, today announces the launch of its new econoLiite Core™, a sustainable, EUDR compliant high-performance diaper core specifically designed for the discount retailer private label sector in Europe and the UK, available in early 2025. More information

Soft N Dry TreeFree Diaper™ – Consumer Sustainability Connection Program

September 17, 2024 – Soft N Dry today announces the launch of its Consumer Sustainability Connection Program across Europe. More information

Soft N Dry TreeFree Diaper™ now with ecoLiite Core™

September 17, 2024 – Soft N Dry today announces the launch of its most advanced diaper core technology to date: the ecoLiite Core™. More information

Soft N Dry adds Jim Daly to its global advisory board

September 3, 2024 – Soft N Dry today announces the addition of private label retail specialist Jim Daly as a strategic advisor. More information

Soft N Dry welcomes Robert Sjöström to its Advisory Board

August 7, 2024 – Soft N Dry Diapers Corp. (“Soft N Dry” or “SDC”), is pleased to announce the addition of Robert Sjöström as a Strategic Advisor. More information

SHOWING THE WAY

Innovation at its core

At Soft N Dry Diapers Corp. we redefine with our revolutionary ecoLiite Core^TM Technology is reshaping the global disposable baby nappy market. Our commitment to innovation and sustainability drives us to develop high-performing, eco-friendly baby nappies that benefit both the planet and our shareholders.

Our Mission

Our mission is simple but profound: to develop products that not only provide exceptional performance and comfort for babies, but also contribute to a healthier planet. We achieve this through our proprietary ecoLiite Core^TM Technology that replaces traditional tree fibers with advanced synthetic materials, significantly reducing the environmental impact of disposable nappies.

Why Soft N Dry?

1. Innovation at its core: Our proprietary ecoLiite Core^TM Technology is the most significant advancement in nappy technology in over 70 years, providing superior absorbency and moisture-wicking properties.
2. Environmental responsibility: By eliminating the need for tree fiber, we help preserve forests, reduce landfill waste, and address important environmental concerns.
3. Cost-effective solutions: Our nappies are not only environmentally friendly but also cost-effective, providing exceptional value to consumers without compromising on quality or performance.

Our journey

Soft N Dry was founded with a vision to transform the baby care industry. We recognized the need for more sustainable and better performing baby nappies and set out to develop a product that would revolutionize the market. Our journey began with extensive research and development that led to the development of our proprietary ecoLiite Core^TM technology. Today, we are proud to offer a solution that not only meets the needs of modern parents, but also helps protect our planet.

Our vision and values

Our vision is to become the world's leading provider of sustainable baby care solutions. We are committed to innovation:

Innovation: Continuously pushing the boundaries of what is possible in nappy technology.

Sustainability: Reducing our environmental footprint through responsible sourcing and production practices.

Quality: We ensure that every product we manufacture meets the highest performance and safety standards.   

Affordability: Providing environmentally friendly products at competitive prices to make sustainability accessible to all.  

Our commitment

We are committed to transparency and integrity in everything we do. Whether you are a customer, partner or investor, we value your trust and strive to exceed your expectations. Together, we can make a lasting difference in the world of baby care.

Global presence

Soft N Dry operates in North America, Latin America, UK and the European Union. These markets are critical to our growth strategy as they offer significant opportunities for the adoption of sustainable products among consumers who are increasingly conscious of their impact on the environment

Our Impact

Since our founding, we have made significant progress in reducing the environmental impact of disposable nappies. By replacing tree fiber with advanced synthetic materials, we have prevented thousands of trees from being cut down and reduced waste in landfills. Our products are not only better for the planet, but also provide the ultimate in comfort and protection for babies.

2. Compatible with all installed capacities

Our proprietary and sustainable ecoLiite Core^TM technology is designed to run seamlessly with an excellent runnability profile on all major installed baby nappy manufacturing equipment. This enables our OEM manufacturing partners to leverage their existing capital investments and create new business for both their current and potential customers.

Full-Service

At Soft N Dry, we offer in-house product and packaging design services to provide our clients with a comprehensive end-to-end solution, delivered on time and within budget.

Scalable

From initial sample productions to test a new market to large-scale nationwide rollouts, we have an established partner network in the America, UK and EU to achieve both product and financial success.

Sustainable

Designed from the ground up to protect the environment and provide cost savings to end users, Soft N Dry's solution set offers a winning formula for green and profitability.

Profitable

Launching new product lines brings both risks and opportunities. At Soft N Dry, we have strategically evolved our business lines to ensure our partners achieve excellent sales performance.