PRESS RELEASE
Soft N Dry TreeFree diaperTM now with ecoLiite CoreTM
Next generation of sustainable TreeFree Diaper™ technology for OEM and retail B2B customers in key markets in North America, Latin America and the EU.
TORONTO, CANADA – September 17, 2024 – Soft N Dry Diapers Corp. (“Soft N Dry” or “SDC”), the leading innovator in tree-free disposable baby diapers, today announces the launch of its most advanced diaper core technology to date: the ecoLiite Core™. Designed to replace the Company’s first generation ecoFlex line, this new core technology delivers superior performance and sustainability for OEMs and private label retailers with a special focus on compliance with the new EU Deforestation-Free Regulation (EUDR).
The ecoLiite Core™ represents a significant advancement in diaper technology and underscores Soft N Dry's commitment to environmentally responsible products that meet the needs of the commercial market, consumers and the environment. Using advanced materials and innovative engineering, the new core improves absorbency, durability and comfort while maintaining a 100% tree-free formulation. This ensures a reduced carbon footprint and greater cost efficiency for all market participants compared to traditional diaper cores made from wood fiber.
"With the launch of ecoLiite Core™ to the market, we are taking a critical step to revolutionize the disposable diaper industry profitably and sustainably," said Matthew Keddy, CEO of Soft N Dry. "Our new ecoLiite Core™ technology not only meets the highest standards of performance and comfort, but also responds to the global demand for eco-friendly baby products. In addition, ecoLiite Core™ provides our OEM partners and retailers with comprehensive environmental, social and governance (ESG) and sustainability reporting so they can meet growing consumer demands for transparency and ethical sourcing in the new era of tree-free diapers (EUDR)."
For use in media
Focus on market growth and compliance with European regulations
The European diaper market is experiencing significant growth, with the market expanding to 44.3 billion units in 2023 and expected to increase to 70.1 billion units by 2032, according to the IMARC Group. This represents a compound annual growth rate (CAGR) of 5.1% for the period from 2024 to 2032. Revenue in the European baby diaper market is expected to reach USD 9.34 billion in 2024, driven by the increasing demand for baby products across the continent.
With the new EU Deforestation Free Regulation (EUDR) coming into force on January 1, 2025, diaper manufacturers in the European Union will face tough new requirements to ensure their products do not directly contribute to deforestation. This regulation imposes strict reporting standards for products containing key raw materials, such as wood, which is used in almost all disposable diapers in the form of processed wood fiber. This will force OEMs, retailers and 449 million consumers in Europe to adapt to stricter sustainability standards and a new era of the tree-free diaper.
Soft N Dry's ecoLiite Core™ is strategically positioned to meet these new requirements. As a tree-free alternative, it offers a sustainable, high-performance solution that is a perfect fit with EUDR requirements. By incorporating ecoLiite Core™ into their own products, Soft N Dry's manufacturers and retail customers can ensure they comply with upcoming regulations, provide comprehensive reporting, reduce their environmental impact, and meet the growing demand of environmentally conscious consumers and the increasing need for change.
Availability and market influence
The ecoLiite Core™ is now available for OEMs and retailers to incorporate into their own baby diaper brands and related products. This advanced core technology provides Soft N Dry customers with a cost-effective, high-performance alternative to traditional materials, supporting their need to comply with the evolving regulatory landscape and meet increased sustainability expectations while delivering superior product performance.
About Soft N Dry Diapers Corp
Soft N Dry Diapers Corp. ("Soft N Dry" or "SDC") is a Canadian company specializing in advanced, tree-free materials in the $60 billion global disposable baby diaper market. With its proprietary ecoLiite Core™ technology, Soft N Dry delivers superior product performance and sustainability to commercial manufacturers and retail customers in North America, Latin America and Europe, outperforming traditional wood-based materials in the new TreeFree Diaper™ category in terms of product performance, price and environmental impact for the families who use these products.
TreeFree Diaper™, TreeFree Windel™ and ecoLiite Core™ are registered trademarks of Soft N Dry Diapers Corp.
Contact information:
o Soft N Dry Diapers Corp. - 40 King St W, 42nd Floor Toronto, Ontario, Canada M5H 3Y2 – Tel. +1 800 310 4614 for media and +1 800 265 0643 for relations with investors in North America – press@softndrycorp.com
Forward-looking statements
Cautionary Note Regarding Forward-Looking Statements
This news release contains certain statements and information that may constitute forward-looking information within the meaning of applicable Canadian securities legislation. All statements in this news release, other than statements of historical fact, including statements regarding future estimates, plans, objectives, schedules, assumptions or expectations of future performance, including the terms of the proposed transaction and future developments and the business and operations of the "Resulting Issuer" following the proposed transaction, are forward-looking statements and contain forward-looking information. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as "intends" or "expects" or variations of such words and phrases or statements that certain actions, events or results "may", "could", "should", "would" or "occur". Forward-looking statements are based on certain key assumptions and analyses made by the Company and the opinions and estimates of management as of the date of this press release, including the assumption that the terms of the proposed transaction will be consistent with management's expectations and that future developments, and the business and operations of the "resulting issuer" following the proposed transaction will proceed as management anticipates. These forward-looking statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking information. Important factors that could cause actual results to vary include, among others, that the terms of the proposed transaction will not be consistent with management's expectations or will not be completed at all; the terms of the proposed financing will not be consistent with management's expectations or will not be completed at all; and future developments, and the business and operations of the "resulting issuer" following the proposed transaction will not be as management anticipated. Although management of the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements or forward-looking information, there may be other factors that cause results not to be as expected, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. Readers are cautioned that reliance on such information may not be appropriate for other purposes. The Company undertakes no obligation to update any forward-looking statements, forward-looking information or financial projections incorporated herein by reference, except in accordance with applicable securities laws.
SOURCE: Soft N Dry Diapers Corp.