Empowering retailers to lead the TreeFree Nappy™ market

Soft N Dry is excited to introduce the program, designed specifically for national supermarkets, hypermarkets and pharmacies looking to align their own brand nappies with the growing demand for sustainable baby products. Featuring our ecoLiite Core™ technology, the TreeFree Nappy™ offers a cost-effective and environmentally friendly alternative to traditional wood-based diapers, ensuring your brand is at the forefront of the sustainability movement.

Sustainability in the household has finally reached baby diapers!

Sustainability has become a major concern in households as families actively seek out eco-friendly options for everything from food packaging to cleaning products. The disposable nappy sector has lagged behind – until now.

Consumers across the UK are demanding sustainable baby products, which is rapidly accelerating market growth. In fact, the European diaper market is expected to grow to 70.1 billion units by 2032 as parents increasingly prefer environmentally conscious products and new regulations reflect this.

Retailers offering the TreeFree Nappy™ with ecoLiite Core™ can meet this demand head-on and position themselves as sustainability leaders while offering families a solution that is both better for their babies and the planet. By introducing these innovative tree-free nappies, retailers are not only capturing a growing market, but they are also putting themselves on the side of consumers by demonstrating a real commitment to climate action.

Main advantages of the programME:

1. Flexible solutions for private labels

Whether you want finished diapers with TreeFree Nappy™ branding or your own packaging, we offer flexible options. Soft N Dry can either supply finished products directly or work with your OEM partners to integrate ecoLiite Core™ technology into your existing production process.

Main advantages of the programME:

3. Seamless OEM integration

Already working with an OEM diaper supplier? No problem! Soft N Dry's program allows retailers to leverage existing supply agreements. Simply contact your current OEM supplier and we will work with them to integrate ecoLiite Core™ technology into your private label nappies.

Main advantages of the programME:

5. Compliance with the EU Deforestation-Free Regulation

The ecoLiite Core™ is 100% tree-free and ensures that your private label nappies meet the requirements of the EU regulation and improve your environmental footprint.