PRESS RELEASE

Soft N Dry TreeFree Diaper™ – Consumer Sustainability Connection Program

FRANKFURT AM MAIN, GERMANY & TORONTO, CANADA / October 8, 2024 – Soft N Dry Diapers Corp. (“Soft N Dry” or “SDC”), the leading innovator in tree-free disposable diapers, today announces the launch of its “Consumer Sustainability Connection Program” across Europe. This new program will help retailers meet the demand for TreeFree Diapers™ and respond to growing consumer awareness of sustainability and the requirements of the new EU Deforestation Free Regulation.

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The program offers a partnership model for retailers looking to differentiate themselves in a competitive market with tree-free diaper alternatives, either through private label products or by directly integrating ecoLiite Core™ technology into existing OEM contracts.

The Soft N Dry program is based on four strategic tips for success with TreeFree Diapers™:

1. Retail – Ask your OEM diaper supplier about Soft N Dry’s ecoLiite Core™ and we’ll ship immediately. Or, Soft N Dry can provide ready-made private label packaging to quickly meet consumer demands.
2. Consumer – Retail professionals recognize consumer trends first. The program enables retailers to help select tree-free diaper materials for their customers and gain access to sustainability reports.
3. Connection – “I want my TreeFree Diaper™” is what brings customers into stores and online shops. Soft N Dry accelerates delivery of the ecoLiite Core™ to OEMs so it can be integrated into existing production facilities.
4. Program – Soft N Dry’s proprietary technology provides OEMs and retailers with access to ongoing sustainability reporting and analytics to both meet their commitments and strengthen their sustainability marketing messages.

“The Retail Customer Connectivity Program in Europe empowers retailers to meet the growing need for tree-free diapers for today's families,” said Matthew Keddy, CEO of Soft N Dry. “In the new era of the EU Deforestation Free Regulation, retailers can now ensure their diaper product offering meets the sustainability standards consumers want. Our ecoLiite Core™ technology is ideal for retailers to engage with their existing OEM suppliers. We will supply them with ecoLiite Core™ as quickly as possible to comply with the regulations while offering consumers high-performing, tree-free baby diapers. The faster we all respond to the consumer trend, the faster tree products can be effectively removed from baby diapers, reducing costs and delivering measurable sustainability gains.”

The European diaper market is poised for significant growth, with a market size of 44.3 billion units in 2023 and projected to increase to 70.1 billion units by 2032, according to IMARC Group. This represents a compound annual growth rate of 5.1% from 2024 to 2032. In addition, revenue in the European baby diaper market is expected to reach USD 9.34 billion in 2024, reflecting the increasing demand for baby products on the continent.

Soft N Dry's ecoLiite Core™ is strategically positioned to help retailers meet these new demands. As a tree-free alternative, it offers a sustainable, high-performance solution that perfectly meets the requirements of the EU Deforestation Regulation and enables significant savings in production costs. By incorporating ecoLiite Core™, retailers can ensure compliance with future regulations, reduce environmental impact and serve the huge and rapidly growing market of already environmentally conscious consumers.

The program is now available to retailers across Europe and provides a comprehensive framework to bring their own-brand baby products to market with a focus on sustainability, innovation and regulatory compliance. The program builds on the company's initial "last mile retail network" in North and Central America and now offers a fully integrated retail network to bring tree-free baby diapers to consumers at scale.

About Soft N Dry Diapers Corp

Soft N Dry Diapers Corp. (“Soft N Dry” or “SDC”) is a Canadian company specializing in TreeFree Diaper™ materials for the $60 billion global disposable baby diaper market. By leveraging its proprietary ecoLiite Core™ technology, Soft N Dry delivers superior product performance, sustainability and cost savings to commercial manufacturing and retail customers in North America, Latin America and Europe, outperforming traditional tree pulp-based materials in the new TreeFree Diaper™ category. TreeFree Diaper™, TreeFree Diaper™ and ecoLiite Core™ are registered trademarks of Soft N Dry Diapers Corp.

TreeFree Diaper™, TreeFree Windel™ and ecoLiite Core™ are registered trademarks of Soft N Dry Diapers Corp.

Contact information:

o Soft N Dry Diapers Corp. - 40 King St W, 42nd Floor Toronto, Ontario, Canada M5H 3Y2 – Tel. + 44 20 8089 1673 or + 1 647 237 7744 – Email. press@softndrycorp.com

Forward-looking statements

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This news release contains certain statements and information that may constitute forward-looking information within the meaning of applicable Canadian securities legislation. All statements in this news release, other than statements of historical fact, including statements regarding future estimates, plans, objectives, schedules, assumptions or expectations of future performance, including the terms of the proposed transaction and future developments and the business and operations of the "Resulting Issuer" following the proposed transaction, are forward-looking statements and contain forward-looking information. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as "intends" or "expects" or variations of such words and phrases or statements that certain actions, events or results "may", "could", "should", "would" or "occur". Forward-looking statements are based on certain key assumptions and analyses made by the Company and the opinions and estimates of management as of the date of this press release, including the assumption that the terms of the proposed transaction will be consistent with management's expectations and that future developments, and the business and operations of the "resulting issuer" following the proposed transaction will proceed as management anticipates. These forward-looking statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking information. Important factors that could cause actual results to vary include, among others, that the terms of the proposed transaction will not be consistent with management's expectations or will not be completed at all; the terms of the proposed financing will not be consistent with management's expectations or will not be completed at all; and future developments, and the business and operations of the "resulting issuer" following the proposed transaction will not be as management anticipated. Although management of the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements or forward-looking information, there may be other factors that cause results not to be as expected, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. Readers are cautioned that reliance on such information may not be appropriate for other purposes. The Company undertakes no obligation to update any forward-looking statements, forward-looking information or financial projections incorporated herein by reference, except in accordance with applicable securities laws.

SOURCE: Soft N Dry Diapers Corp.