PRESS RELEASE

Soft N Dry Tree Free Diapers adds Robert Sjöström to its Advisory Board

TORONTO, CANADA / August 27, 2024 – Soft N Dry Diapers Corp. (“Soft N Dry” or “SDC”), a leading innovator in tree-free disposable diapers for babies, is pleased to announce the appointment of Robert Sjöström as a Strategic Advisor and a new member of the Company’s Advisory Board, effective immediately.

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Robert's distinguished career includes significant contributions to companies such as Essity AB, where he served for 15 years on the leadership team as President of all hygiene categories (including baby), Head of Group Strategy and M&A and in his last role served as President of Global Operational Services and CIO, overseeing a budget of over €7 billion and leading global procurement, supply chain management and IT services. His role in driving digital transformation and operational excellence in international markets has made him a thought leader in his field. Robert is currently Chairman of the Board of Midsummer Solar and a board member of Greenely.

“Joining Soft N Dry at this crucial growth stage is an exciting opportunity,” said Robert Sjöström. “The company’s commitment to sustainability and innovation in the baby diaper market is commendable and I look forward to contributing to its strategic direction and helping to expand its leadership position in the industry.”

As Soft N Dry continues to innovate with its ecoFlex Core technology and eliminate the need for tree fiber in diaper production, Robert's addition to the Advisory Board strengthens the company's strategic capabilities, particularly in navigating complex global markets and regulatory environments such as the EU Deforestation and Free Movement Regulation (EUDR).

Robert will work closely with the leadership team and other board members to shape Soft N Dry's strategic initiatives, including expansion into new markets and the continued development of its TreeFree Diaper^TM-Offers.

About Soft N Dry Diapers Corp

Soft N Dry Diapers Corp. ("Soft N Dry" or "SDC") is a Canadian company specializing in tree-free, advanced materials in the $60 billion global disposable baby diaper market. Using its proprietary ecoFlex Core technology, Soft N Dry delivers superior product performance and sustainability to commercial manufacturing and retail customers in North America, Latin America and Europe, outperforming traditional tree pulp-based materials in the new TreeFree DiaperTM category. For more information, visit: www.SoftNDryCorp.com.

Contact information:

O Soft N Dry Diapers Corp. - 40 King St W, 42nd Floor Toronto, Ontario, Canada M5H 3Y2 – Tel.  1 800 310 4614 for media and  1 800 265 0643 for relations with investors in North America – press@softndrycorp.com

Forward-looking statements

Cautionary Note Regarding Forward-Looking Statements

This news release contains certain statements and information that may constitute forward-looking information within the meaning of applicable Canadian securities legislation. All statements in this news release, other than statements of historical fact, including statements regarding future estimates, plans, objectives, schedules, assumptions or expectations of future performance, including the terms of the proposed transaction and future developments and the business and operations of the "Resulting Issuer" following the proposed transaction, are forward-looking statements and contain forward-looking information. Generally, forward-looking statements and information can be identified by the use of forward-looking terminology such as "intends" or "expects" or variations of such words and phrases or statements that certain actions, events or results "may", "could", "should", "would" or "occur". Forward-looking statements are based on certain key assumptions and analyses made by the Company and the opinions and estimates of management as of the date of this press release, including the assumption that the terms of the proposed transaction will be consistent with management's expectations and that future developments, and the business and operations of the "resulting issuer" following the proposed transaction will proceed as management anticipates. These forward-looking statements are subject to known and unknown risks, uncertainties and other factors that may cause the actual results, level of activity, performance or achievements of the Company to be materially different from those expressed or implied by such forward-looking information. Important factors that could cause actual results to vary include, among others, that the terms of the proposed transaction will not be consistent with management's expectations or will not be completed at all; the terms of the proposed financing will not be consistent with management's expectations or will not be completed at all; and future developments, and the business and operations of the "resulting issuer" following the proposed transaction will not be as management anticipated. Although management of the Company has attempted to identify important factors that could cause actual results to differ materially from those contained in forward-looking statements or forward-looking information, there may be other factors that cause results not to be as expected, estimated or intended. There can be no assurance that such statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking statements and forward-looking information. Readers are cautioned that reliance on such information may not be appropriate for other purposes. The Company undertakes no obligation to update any forward-looking statements, forward-looking information or financial projections incorporated herein by reference, except in accordance with applicable securities laws.

SOURCE:Soft N Dry Diapers Corp.